I love that the people of Nevada County would rather ask a neighbor or browse a local forum for a restaurant recommendation before consulting a website or an app for dining advice. It shows that we have small-town pride, and that we are willing to support our small businesses on a peer-to-peer level. I have enjoyed many nights out based on friends’ recommendations.
With that said, the people of Nevada County really need to start using the mobile app, “Yelp,” on a regular basis to rate local businesses, with accolades, and to make our voices heard about our incredible Nevada County small businesses.
For those who aren’t familiar, Yelp is a mobile app that allows people to review businesses. Yelp uses GPS tracking to ensure that people who wish to make a review have actually been close enough to a business to review it. Many business owners and community members complain about Yelp because they feel like Yelp doesn’t accurately depict the merit of many of the places listed. It’s a fine line to walk. But Yelp is a crowd-sourced website so the crowd makes the call.
I’m imploring our community members to take a more attentive approach to the online health and the online reputations of our local businesses. Apps like Yelp can make a huge difference in our community. When we forego using apps like Yelp, (and other popular apps that are used all over the United States by millions of people), we allow tourists to tell the story about Nevada County and our small businesses.
I’m asking everyone who reads this article to: Check into Yelp for all of our local businesses and post an accurate review.
Many of us are comfortable getting restaurant reviews from our friends, neighbors, and coworkers. That exchange doesn’t have to stop. Our willingness to listen to local recommendations is an asset to local business. But we can’t let outsiders continue to write the conversation about our local stores and restaurants. Using apps like Yelp heeds accurate and friendly community input. We have a local responsibility to stick up for the small businesses we love. All of our local community members should be participating in the online conversation.
Write a Yelp review today.