When: April 13th from 11-1pm
Where: Sierra Commons
Workshop Description: Jesse Locks will go over public relations tools every business person needs to know to successfully promote their business, event, organization and/or themselves. Learn public relations strategies that you can implement quickly and inexpensively, including how to create public relations materials such as press releases, PSA’s, and media pitch letters that deliver your message credibly, creatively and concisely. Gain insight into the media’s perspective on how stories are chosen and how to format your message for print, online, tv and broadcast. Learn how to identify your audience and create targeted messages and tactics that get results. We will also explore the five types of social media–blogs, podcasts, wikis, social networks and content networks—and examine how marketing professionals are using each medium to create brand awareness and buzz in their pr campaigns. You will discover how to evaluate and measure the impact of a pr campaign.
About Jesse Locks: Jesse is the co-founder and co-producer of the award-winning multi-media program, See Jane Do. For over ten-years, she has worked in independent music and publishing, most notably for the trailblazing and critically acclaimed Arthur Magazine. She has developed and implemented successful pr and marketing campaigns with an emphasis on new media for Toyota’s Yaris, Grass Roots Record Company, the California WorldFest, KVMR’s Celtic Festival, Arts Collaborative of Nevada County, and Miners Foundry, among others. She is the Festival Director for the Nevada City Film Festival and the PR Director for the Wild & Scenic Film Festival. She is also deeply involved in the community serving as a UC Cooperative Extension Master Gardener, a Board of Director for the Nevada City Chamber of Commerce, a Friendship Club Angel and a board member for the Sierra College Coordinating Council. Jesse graduated from UC Santa Cruz with a BA in Literature and Journalism.
To reserve your seat, please submit payment using the link below.