June 2013



Today’s passion-driven hobbyists breed many of tomorrow’s small businesses. Stemming from the “maker movement”, (described in this report), and enabled by technology, these hobbypreneurs – both knowledge and craft-based – are leading a new generation of entrepreneurs who increasingly take the step to turn fun into profit.

6 reasons why hobbypreneurs are thriving:

  • It’s easier and cheaper to make things
  • It’s easier and cheaper to run a niche business
  • Online hobby social networks and web sites enable and empower small business makers
  • The down economy is driving up the need for part-time and niche businesses
  • Baby boomers are turning to small business based on their hobbies and passions
  • Growing interest in sustainability and unusual products spurs demand for customized goods

Hobbypreneurs mean business. Inspired by the unique convergence of technology, economic and geographic trends, they will continue to grow in numbers and influence, creating new niche products and markets in the U.S. and abroad. These frugal, tech- savvy, green-oriented, out-of-the-box thinkers are creating new business methods, models and processes. And along the way, they are spurring growth and innovation in the small business marketplace.

 If you’re a local maker, check out  Nevada County Makes, an online community for local crafters, artists and makers to tell people who they are, and what they make. It is also a place to sell arts, crafts and gadgets made in Nevada County.

Also visit The Curious Forge, a local Makers Space for hobbyists and hobbypreneurs to get their groove on.