There are a lot of people out there these days marketing themselves as business coaches and charging a lot of money for their support services. You do not have to attend the first workshop that comes along and you do not have to hire the first coach you meet. You don’t have to use your friend’s recommendation either. There is no shortage of coaches and coaching events.
Making the decision to hire someone is important. It is an investment of your time and money. Take the time to find the right fit. Here are some tips:
- Find someone you trust. Ideally, find someone in your network who has a good reputation. There are a few certifications for business coaching but it is a fairly unregulated business. Almost anyone can hang out a shingle and call themselves a “business coach” or “life coach.” Do your research. Do not hire anyone who makes you feel uncomfortable.
- Identify exactly what you want to gain from having a business coach before hiring one. If you do not have a specific focus or goal in mind, you will likely spend far more time and money than you need to trying to reach an end game.
- Read at least one classic business self-help book before spending a lot of money on a coach you may not need. There is a lot of great advice out there. What you are looking for may already be written down somewhere.
- Find someone to be accountable to (besides yourself) before hiring a coach. A lot of folks find that the biggest benefit to having a business coach is having someone to be accountable to. Most of us procrastinate and most of us set goals and timelines and then set them aside. Team up with a friend, coworker, or colleague and create a structured system for setting goals and checking in.
- Be ready to commit fully. Do not hire a coach only to miss appointments and ignore your coach’s advice. Like most things in life, you will get out of it, what you put into it. Be ready to dive in, take direction, and stick with it.