Topics

PRIMARY COURSE ACTIVITIES

The comprehensive course outline covers topics including writing a business plan, market analysis, marketing strategies, finance and budgeting, accounting, business law and more. Weekly motivational speakers and coaches will keep students focused and on track.

  • Business name
  • Business plan approach
  • Determining business structure
  • Competitive analysis
  • Exit strategy
  • Facilities
  • Financial projections
  • Funding options
  • Licensing, permits, and insurance
  • Marketing and advertising
  • Mission and vision
  • Operations
  • Personal goals
  • Risk management
  • Staffing
  • Staying motivated
  • Acquiring insurance
  • Business filings
  • Creating a business card
  • Creating an elevator pitch
  • Determining target markets
  • Developing a marketing/sales plan
  • Mission and vision statements
  • One page web site
  • Opening a business bank account
  • Writing an executive summary
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