Another Ignitor Success Story
Our newest Business Ignitor Course begins July 11th. Chuck Petch interviewed former students and found, “A review of past attendees’ successes highlights the strength of the program. Participants overflow with enthusiasm for what they learned and how much it helped their business grow.”
By Chuck Petch, Freelance Writer
Rick Sanger, owner of ShiroBliss (shirobliss.com), used what he learned to expand his existing manufacturing business into a successful enterprise. About 5 years ago, in an effort to impress his future wife, who is an Ayurvedic practitioner, Rick created an innovative design for an automatic Shirodhara machine. The machine is used by Ayurvedic practitioners to administer therapeutic warm oil baths to clients’ foreheads in a continuous recirculating stream. His design works far better than anything previously existing, and the physical appearance created by local artisans looks very attractive, but he had almost given up on the business because of an ineffective business model that was not producing much income.
To fill in the gaps in his business knowledge and fire up his business, Rick took the Sierra Commons Business Ignitor classes after a friend recommended them. Rick thoroughly enjoyed the classes and found his enthusiasm growing as he participated. He said he was “struck by the availability of resources and people able to help me locally. It’s really wonderful!”
Because of what he learned at Sierra Commons, Rick streamlined his manufacturing process and adjusted his pricing to ensure the long-term success of the business. Until recently, there was a waiting list for his product, but he is now reducing back orders and delivering quickly. Among his recent successes is the sale of multiple machines to a 5-star resort in Arizona. Thanks to what he learned at Sierra Commons, Rick’s successful business is becoming his primary occupation, and his customers are better able to serve their clients because his machine makes providing therapy smoother and easier.