Social media can be both an asset and an incredible liability for small businesses. More and more business people are turning to platforms like Facebook, Instagram, LinkedIn, and Pinterest to promote their business, to reach target customers, and to generate leads. It is important to adhere to certain guidelines in order to maintain your reputation—both online and off.
If you are a small business owner or an employee of a small business, your online reputation matters. The way that people see you online can greatly help or greatly hurt your business. What you post on Facebook matters. The information in your LinkedIn profile matters. The pictures you post to Instagram or Pinterest matter. The internet is a public forum and what you say and do there matters. Your online social media profiles are a reflection of you and therefore a reflection of your business.
Here are a few tips to help you navigate the world of online media and maintain your reputation as someone who people want to do business with.
Online marketing has incredible potential for all small businesses when executed appropriately and maintained properly. Use the internet to your advantage. Make smart choices and watch your business grow.